I cannot
believe
I'm asking about this, but here we go:
*When to do it (is there a threshold for # of readers/followers on social media/rate of engagement/email list size
*Care and feeding of your readers (What to post/how often to post without cutting into writing time.)
*Avoiding pitfalls (too much time in the group/responding, feeling too available, common mistakes, etc.)
*Alternatives ideas if the idea of moderating a group sounds like too much (adapting the ideas for social media?)